Don't Age Me Serum

$29.99 USD $47.99 -38% OFF

Save With Bundles

One Two (Save 22%)

Don't Age Me Serum

$29.99 USD $47.99 -38% OFF

The only formula using 99%+ pure Bakuchiol, it’s clinically proven for both effectiveness and safety. Perfect for woman over 30s seeking results with GENTLENESS. You’ve found your perfect retinol alternative serum

Save With Bundles

One Two (Save 22%)

Free shipping within US

20 Day Satisfaction Guaranteed

Products are usually delivered in 3-7 days.

Why You Need Bakuchiol Serum

Why You Need Bakuchiol

Based on 21 participants (ages between 30 - 59), applying the product morning and night time for 2 weeks, participants experienced reduction in appearance of wrinkles

Witness The Transformation

Experienced Reduction in Wrinkles

Agreed skin feels more hydrated & moisturized

Were satisfied with the texture and absorption of the serum when applied

Science Behind Bakuchiol

Derived from babchi plant, Bakuchiol is a natural alternative to retinol which has shown anti-aging perks in clinical study, WITHOUT the potential irritation associated with retinol.

Bye Bye Wrinkles & Irritation

Crafted with Korean beauty secrets. Glow with confidence.

Real Stories, Real Results

Really Nice Retinol Alternative

"Sometimes retinol/retinal can be a bit harsh, so if you want a more sensitive alternative, then bakuchiol is your pal! This specific bakuchiol face serum, other than having such a cute name, is actually really nice!! It's definitely good for my sensitive skin, absorbs quickly into my skin, and doesn't leave any residue or stickiness as if it was never there. My only complaint is that it does have a light herbal/earthy type of scent, which must be from the natural ingredients as it says it's fragrance free. Either way, the smell may not bother you since it's super light. I think this is a wonderful bakuchiol serum that anyone could try if they want a gentler version of retinol (or the even harsher retinal), as long as they don't mind earthy scents."

Perfect For My Sensitive Skin

"I just turned 40 this year. And I started noticing more wrinkles around my eyes and my skin felt more dry and dark spots were popping up. I am so happy I found this serum since my skin is really sensitive and I was afraid of using retinol. I’ve been recommending this to all my friends who are also turning 40 this year!"

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Key Ingredients

1% Bakuchiol

Reduce the appearance of fine lines and wrinkles, help restore firmness, refine skin texture and even out skin tone.

2% Niacinamide

Smoothes texture and brightens skin

Peptide Complex

8 Types of peptides to plump your skin and enhance elasticity

Anemarrhena Asphodeloides Root Extract

Strengthens the elasticity and volume of the skin and helps to keep the pores clean

Aloe Vera Leaf Juice

Leaves skin more nourished and hydrated

Hyaluronic Acid

Enhanced form of hyaluronic acid to lock in the moisture

Frequently Asked Questions

Customer Reviews

Based on 12 reviews
Very Nice

I am a male and have been using this after my showers and have notice my skin looks tighter and my face looks more energized. I’ve been using religiously for 2 weeks and it did take a while to notice results but they are there. Would recommend to any male or female to add to their nighttime regimens. It’s a good product at an affordable price, very happy with it, 5 stars.


This retinol serum is gentle on the skin. Leaves my skin looking and feeling moisturized, fresh, and young. Diminishes the appearance of the fine lines on my forehead. My skin feels supple and smooth after regular use, with no redness left behind.


Plant-like smell emanated from the serum and was very faintly detected on the skin after application. However, there was no irritation or inflammation after the application overnight. Overall keeps hydration well and doesn't irritate my skin as much as other retinol type serums. Will keep using daily to asses the results.

D. Nugyen
Non irritating

Meemo, what a cute name! I haven't used this for long but I like it as it is non irritating. It goes on smooth and saturates into the skin without leaving a sticky tacky feeling. It has a light earthy scent that goes away fairly quickly. I've been using tretinoin for acne and anti-aging and I like to give my skin breaks and do skin cycling so I like this bakuchiol vitamin an alternative that will give me similar results to retin-a. I love all the other brightening ingredients as I do have freckles that I am working on fading with IPL treatments....any natural ingredients to help suppress the melanin production is a plus for me. This tiny bottles comes with everything I need at a decent price point.

The scent is a little different thi shas a scent

I like the pump application. The serum is light and milky smooth. I like how my skin feels after it dries. It’s not sticky. Applying makeup after worked great for me.